Project Overview
Guangzhou Chimelong Paradise's 'Halloween Festival' is the most influential Halloween event in South China. The Black Hole AI team utilized the Meaning World Model (MWM) to design 72 unique performance programs with hundreds of character designs, achieving over 80,000 monthly visitors and total revenue exceeding 200 million yuan.
How MWM Empowers Performance Design
From 'Fear' to 'Celebration': Reconstructing Halloween Experience with Meaning
Meaning Mining: Decoding Halloween's Emotional Code
Traditional Halloween stays at the 'fear' level, but MWM analysis found that visitors truly seek 'thrilling experiences in safe environments' and 'sense of belonging in group celebrations'. We positioned the core meaning as 'finding light in darkness, discovering courage in fear'.
- Analyzed 100K+ social media comments to extract emotional keywords
- Identified the 'scare-release-laughter' emotional curve
- Discovered young groups' strong need for 'ritual sense' and 'social currency'
Narrative Architecture: Building Five Ghost Realm Worldviews
Based on meaning analysis, MWM designed a complete worldview system for Chimelong, dividing the park into five themed ghost realms, each with unique storylines and character systems, transforming visitors from 'observers' to 'participants'.
- Dark Realm: Horror theater ruled by Puppet Master Adam
- Undead Realm: Skeleton Knight's apocalyptic celebration party
- Fantasy Realm: Alien creatures' magical circus
- Sci-Fi Realm: Cyberpunk world of awakening robots
- Fairy Tale Realm: Dark playground of corrupted fairy tale characters
Character Design: Hundreds of Soulful Performers
MWM designed complete 'meaning profiles' for each character, including backstory, personality traits, signature moves, and interaction scripts, enabling 700+ actors to truly 'become' their characters rather than simply play them.
- Two 'Ghost King' IP characters: Dark Goddess and Puppet Master
- 12 core character families, each with unique worldviews
- 200+ supporting character designs covering different fear types
- Each character equipped with 3-5 signature interaction scenarios
Performance Choreography: Meaning Weaving of 72 Programs
The 72 performances don't exist in isolation but form an organic whole through MWM's 'meaning weaving' technology. Each program carries specific emotional functions, together constituting a complete visitor experience journey.
- Opening parade: Building anticipation, introducing worldview
- Haunted house experience: Creating peak fear moments
- Street interactions: Providing social and photo opportunities
- Grand stage shows: Emotional release and group celebration
- Closing fireworks: Elevating experience, creating memory anchors
Continuous Optimization: Real-time Meaning Feedback System
During the event, MWM optimized performance content and interaction methods in real-time through social media monitoring, on-site feedback collection, and visitor flow data analysis, ensuring the experience evolved every day.
- Real-time monitoring of 15.99M+ online exposure feedback
- Daily review of actor performance, adjusting interaction strategies
- Optimizing performance locations based on visitor heat maps
- A/B testing different versions of performance content
72 Performance Design Categories
Grand Parade Performances
8Ghost King parades, dark floats, skeleton armies and other visually stunning mobile performances
Immersive Haunted Houses
12Five themed haunted houses, each with unique storylines and scare mechanisms
Street Interactive Shows
25Impromptu interactive performances throughout the park, creating unexpected surprises
Stage Spectacles
15Dark punk shows, alien magic shows, robot awakening and other themed stage performances
Special Effects Shows
12High-tech performances combining sound, light and electricity, including fire, laser, and fireworks shows
Why MWM Created 200M+ Revenue
Meaning-Driven Content Innovation
Not simply piling up horror elements, but deeply understanding visitors' emotional needs to create 'meaningful fear' experiences
Systematic Character Management
700+ actors achieved highly consistent performance quality and character authenticity through MWM's character profile system
Data-Driven Continuous Optimization
Real-time feedback system enabled daily performance evolution, with ticket revenue increasing 8% compared to 2019
Cross-border IP Collaboration Innovation
Collaboration with NetEase's 'LifeAfter' game achieved 122K+ topic readings online, successfully breaking through to new audiences
Highlights
